Suits are an area I have no expertise in…but technology is. Acustom Apparel’s Jamal Motlagh was kind enough to show me around his West Village show room this past week and here are just a few things we saw.
First I should explain what Acustom Apparel is. On their mission to disrupt the traditional suit purchasing and tailoring models in place, they are using 3D scanning technology to scan customers and offer them truly tailored suits that range from $200 jeans to $800 suits.
Not unlike the Kinnect cameras and software in Microsoft’s XBOX, the technology lets users be scanned and choose a slim fit or a regular fit that works with your body. In the way that e-tailer Bonobos encourages show rooming, this start-up does the opposite and rides the reverse show rooming trend…encouraging users to look online and then come in to get sized up.
Once you’re in, you have a set format for your clothing, a tailor can come in and tweak it but you’re in the “cut club” meaning you now get those items at a discounted rate for every repeat purchase.
Check it out for yourself, digital Bespoke Menswear…