Around the World, New York, USA

[Suit + Tie Spotlight: Acustom Apparel – New York, NY]

March 12, 2014
via Facebook

Suits are an area I have no expertise in…but technology is. Acustom Apparel’s Jamal Motlagh was kind enough to show me around his West Village show room this past week and here are just a few things we saw.

First I should explain what Acustom Apparel is. On their mission to disrupt the traditional suit purchasing and tailoring models in place, they are using 3D scanning technology to scan customers and offer them truly tailored suits that range from $200 jeans to $800 suits.

Not unlike the Kinnect cameras and software in Microsoft’s XBOX, the technology lets users be scanned and choose a slim fit or a regular fit that works with your body. In the way that e-tailer Bonobos encourages show rooming, this start-up does the opposite and rides the reverse show rooming trend…encouraging users to look online and then come in to get sized up.

A view of the showroom

A view of the showroom

Jamal showing us the results

Jamal showing us the results

Getting ready for a scan

Getting ready for a scan

This is what you look like to computers

This is what you look like to computers

Details down to the buttons

Details down to the buttons

Collars up!

Collars up!

Patterns on patterns

Patterns on patterns

Once you’re in, you have a set format for your clothing, a tailor can come in and tweak it but you’re in the “cut club” meaning you now get those items at a discounted rate for every repeat purchase.

Check it out for yourself, digital Bespoke Menswear…

The Acustom Experience from Acustom on Vimeo.

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